I don't just send leads. I send the ones that show up.

Animal Booster Nutrition — a direct-to-consumer gym supplement brand selling protein and creatine products across India.

Website purchases at a controlled cost per order, and a return on ad spend the brand could scale on.

Men 18–40 in Indian cities of 3M+ people. Interests: protein shake, weight training, bodybuilding, nutritional supplements, GNC. Behaviour: engaged shoppers. Layered with a WhatsApp customer list.

Ads were built as product-bundle variants — Animal + Creatine, Gold + Creatine, Maha + Creatine, Cargo + Creatine — so I could see which combination actually sold rather than which one looked best.

Ad sets ran on tight daily budgets from ₹800/day upward, scaled only after an ad set proved its cost per purchase. Sale periods (Holi, July, Independence Day) got the concentrated spend.

Retired fatigued creatives, narrowed audiences to the interest segments that purchased, and reallocated budget out of losing ad sets into the winners. CPM held at ₹14.09 per 1,000 impressions.

A wellness and health products account managed at The Intergold Creation Pvt. Ltd., alongside the Sehat Kuber range.

Volume at the lowest possible unit cost — link clicks, phone calls and profile visits that the sales team could work with.

81 campaigns run on small daily budgets (₹300–700/day), each testing a different hook. Winning posts were promoted further; the rest were switched off fast.

A problem-first hook — "the fear in every person's mind about hair fall" — delivered 14,300 link clicks at ₹1.38 each. Speaking to the problem beat describing the product every time.

An Instagram post campaign brought 9,472 link clicks at ₹0.23 per click, and another delivered 31,074 Instagram profile visits at ₹0.36 each.

I also led WhatsApp marketing and online reputation management on this account, and managed a small marketing team.

Trinity Ventures — a property developer selling low-rise flats, villas, studio apartments and freehold plots.

Not leads. Site visits. A property enquiry only counts once the buyer physically turns up.

Early campaigns brought volume but weak intent — plenty of forms, very few visits.

Rebuilt targeting and ad sets around buyer intent rather than reach, and reworked creatives to lead with the property type and freehold status so casual clicks filtered themselves out.

Every lead was qualified and followed up personally over call and WhatsApp until a site visit was booked or the lead was closed out.

Lead quality improved to the point where roughly 4 in 10 enquiries became a physical site visit, and site visits converted into bookings every month.